Australian Women in Design

When planning our first textiles photoshoot, we thought about the significance of Florence Broadhurst in the interior design world. In fact, our head textile designer on this collection, Chloe Evans, studied Florence as part of her Bachelor of Arts degree at the University of New South Wales.

So, what would influential women in design think of our new collection? What would they choose as their favourites and how would these translate into beautiful home decor pieces?

We are so thrilled to have collaborated with seven interior design specialists, all passionate about Florence Broadhurst, who were invited to select fabric from the new range.

Jen Bishop (Interiors Addict); Claudia Chan ShawNatasha Dickins (Little Red Industries); Richelle Langdon (Oliver Myles Interiors); Georgie Leckey (Heatherly Design) and Kate Malfroy (Rapt Upholstery) either crafted something with the textiles through their own business or had the Florence Broadhurst Fabrics team make something for them. All creations were then styled for a photoshoot under the creative direction of Jessi Eve, (Jessi Eve Interiors.)

See their selections below in Part One of our launch collection… (Part Two will show you these designs transformed into fabulous pieces for the home.)

Jen Bishop, Interiors Addict

Jen brings delight to interior lovers through her highly acclaimed interior design blog, The Interiors Addict. Former journalist and magazine editor, Jen has a serious love of all things decor and homewares. She oozes genuine passion for her subject, with the ability to write and bring to life other people’s stories, and has an eye for a bargain. Jen believes everyone should get joy from their home, whatever their budget and whether they rent or own.

“As a long time Flo Bro fan I was thrilled to be asked to be involved with this project and it’s so great that these timeless designs are now so accessible to the public.”

Chosen Textiles

Claudia Chan Shaw

Claudia Chan Shaw is a fashion designer, television and radio presenter, author, collector and artist. 

She is co-designer and director for the internationally acclaimed Australian fashion label, Vivian Chan Shaw, with the designs represented in the permanent collection of the Powerhouse Museum. The designers created an exclusive collection of rugs for Designer Rugs. 

Perhaps best known for her role as co-host and presenter on ABC TV’s popular program, Collectors and her subsequent book Collectomania: From objects of desire to magnificent obsession, we were delighted to hear Claudia present and interior design talk on Florence Broadhurst “The Homegrown Legend” and subsequently be involved in our photoshoot.

“How exciting to be a part of this special project. Florence Broadhurst was a brilliant colourist with an exquisite eye, who revolutionised the design world with her bold, audacious designs. Florence Broadhurst designs are flamboyant and full of personality – much like Florence herself.”

Chosen Textiles

Natasha Dickins

Natasha designs and builds modern living solutions at her Little Red Industries furniture workshop where she wields her power tools. She’s also a DIY specialist who loves restoring mid-century classics, and her how-to projects feature in numerous magazines. We were delighted to have her join us for our photoshoot and so enjoyed her bubbling energy and enthusiasm.

“I’m honoured to be involved with the Flo Bro launch. I’m a big a fan of her diverse approach to design and how it translates into everyday living. Whether your favourite pattern is bold and colourful or subtle and tactile, you’ll find that it slips elegantly into your interiors. Thank so much for the opportunity to work with you and such gorgeous prints.”

Chosen Textiles

Jessi Eve, Jessi Eve Interiors

Jessi Eve Deakin is an Interior Stylist who is known for creating deeply considered, immersive and relaxing interiors that ground you and lift you, all in the same moment! With a knack for creating spaces that are functional, comfortable and magazine-worthy, Jessi’s approach to Interior Styling is personal and relaxed. She is also a super lovely person and we were thrilled that she styled our photoshoot.

“I am beyond honoured to be involved and feel somewhat star-struck by her designs! The history attached to Florence both personally and professionally is so interesting to me and the significance and influence her work has had on Australian design is inspirational. It is so exciting that now, for the first time, her iconic fabrics are available direct to the consumer for projects big and small – whether it’s upholstering an entire living space or simply crafting your own unique throw cushion!”

Chosen Textiles

Richelle Langdon, Oliver Myles Interiors

Richelle Langdon is an Australian colour designer and interior/still-life stylist. From her interior design studio and homewares store in Sylvania, Oliver Myles Interiors, she designs intuitively, with a passion for creativity and working with people in a stimulating environment. 

“About 15 years ago I purchased the Florence Broadhurst book mostly because I fell in love with the fabulous red fabric cover.  I vaguely knew of her name and once immersed in the incredible story of her life, realised I had grown up seeing so many of her designs.  The fact that they were so familiar to me made me realise I had subconsciously always been aware of my surroundings.  The selection of the iconic Japanese Bamboo was an emotive one as my Mum had wallpapered our kitchen in it when I was young. 

That’s what I love about all forms of design – it gives us the capacity to connect and feel!  The Florence Broadhurst library is so versatile. Here I pulled together the mustard and black colour palette with brass accents in the furniture, creating a totally different aesthetic to the freshness of the green and white version I grew up with in my family kitchen!”

Chosen Textile

Georgie Leckey, Heatherly Design

With an interior decorating background and a passion for decorative fabrics, Georgie Leckey established Heatherly Design in 2008, offering beautiful beds, bedheads and bedroom furniture to the discerning buyer, all handcrafted by her team of upholsterers in Melbourne.

“Florence Broadhurst fabrics have always inspired us here at Heatherly, to contemplate the possibilities of such beautiful fabrics for the bedroom.  This collaboration, focussing on a children’s bedroom, has us all just a little excited! As we are encourage our children to dream big, a splash of Florence Broadhurst colour will only encourage this.”

Chosen Textiles

Kate Malfroy, Rapt Upholstery

When Kate visited our Design Studio to view the Florence Broadhurst fabrics we knew she was the perfect fit for our little venture! Designer, maker, upholsterer and upcycler, Kate makes and restores upholstered furniture and runs upholstery workshops from her studio, Rapt Upholstery, in the beautiful Jamberoo Valley.

“I still have the first fabric purchase I made after starting my upholstery career – a screen print produced on one of the original screens in her Sydney studio. I’ve never been able to bring myself to cut into it because it feels SO special! I’m thrilled to be involved in this project – the start of a new chapter in the ongoing, fascinating Florence story of which I’m certain she’d highly approve.”

Chosen Textile

We are so thrilled to have worked with all these amazing women, and can’t wait to show you their creations in Part Two of this blog post!

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